In the 70s and 80s they put small theaters in towns out of money, meaning they were getting money.
The sucess of s few mutiplex cinemas led to the expansion of more in the uk in the 80s.
In the US a multiplex cinema had the seating capacity of 6000, so it could bring in more money as more people could go into the one cinema.
Smaller cinemas put out of business
Before multiplexes, big decline in cinema attendance
Rotate screens, large to small, sell more seats
1985 milton keynes 'multiplex'
1984 multiplex to get people back into cinemas
Vhs home video trend
Economics- box office, cinema attendance. Budget, production (100m). Marketing, creates hype. Presold audience, poster create fear, event movie. Film studios built multiplex, to show their films (blockbusters).
economics: Massive sucess. A lot of merchandise coming off of the back of the film star wars. $20billion since 1997 merchandise.
Social: More realistic films in the 70s. 70s were the era of independant films, but star wars was the opposite. Films that dealt with the vietnam war, but this was the opposite. They wanted something new, entertainment based fun. Massive fan base, event movie. New hollywood=the godfather.
Technological: Futuristic robotic characters, special effects. Jaws was inbetween the god father and star wars. Some aspects of new hollywood and emerging aspects of the blockbuster movement. The developement of special effects in star wars. Jaws had no special effects. VHS hone videos trend early 80s, making less people go to the cinema. E.T biggest selling VHS. Multiplex better quality, more people surrounded by people who feel the same as you.
Monday 19 January 2015
Monday 12 January 2015
Context = Reasons
Blockbusters do not stimulate the mind, they aren't there to make you think.
Blockbusters are products, they are there to make money. Box office at the cinema.
Summer event movie, you go to see it at the cinema as a group.
Economics=£
Audience=Social
Technology
Context=Reasons
Audiences behaviours, then they had to go to the cinema to watch a film in the 1970's, but now we can watch them at home online. The reason why we go to watch them at the cinema now as there is lots of special effects, making the visual experience better than at home (combats piracy). Watching Blockbusters is basically watching someone play a video game, because of the special effects.
'Set action pieces' - Fight scenes, sacrifices the narrative.
Blockbusters have evolved. why?
"Multiplex" (multiple screens) vs "independent" "Fleapit"
Just because a film made money, doesn't mean people liked it.
Event movies, only going to watch it so people are involved in the conversation about it - being apart of the hype.
Godfather- Target audience is more male than female. Hardly any special effects. Was an event movie. Has two sequels. A $6,000,000 budget. Was a big success. not post genre. based on a novel, pre sold.
Star wars IV- Lots of CGI, SFX and animation. Slightly more of a male audience than female. Definitely an event movie. A $11,000,000 budget. Heavily marketed. Set pieces were chosen over narrative. Franchise and seven films. Is very like a video game experience. not post genre. has a story but there are set pieces. not pre sold. A lister. Lots of merch, where it started. here were film becomes an advert for the toys and other stuff.
Jaws- No special effects. not post genre. actual story and not set pieces. was a franchise, sequels.
E.T- Mixed target audience(aliens for male, narrative for female). A $10,500,000 budget.
The Exorcist-
Social- Audience sense of fear played on in Jaws. Preference for visual effects and simple stories.
Technology- Visual effects THX sound
Economic-Stopped reporting marketing budgets in 2008 when they reached around $37 million
More sequels are more expensive than the original. Marketing is becoming more important, around the time of Jaws, bigger marketing budget.
Bonnie and clyde- 1967:
The graduate- 1967:
Godfather- 1972: Indie, underground cinema. (no special effects, not much publicity, character driven story) New kind of film making 'New hollywood' (new generation of film directors) opposite to Blockbusters.
Jaws- 1975:
1st film with 100m gross. Event movie. Summer release. Massive publicity. Decade of blockbusters. (More publicity, still no special effects, character driven story) $260million.
Star wars- 1977: Event movie, step forward in special effects. Made $797million.
The shining- 1980: New hollywood. Overlaps into the Blockbuster era.
The peoples preferences to visual effects instead of character driven stories, made the blockbuster change from something like Jaws to Star wars.
Blockbusters do not stimulate the mind, they aren't there to make you think.
Blockbusters are products, they are there to make money. Box office at the cinema.
Summer event movie, you go to see it at the cinema as a group.
Economics=£
Audience=Social
Technology
Context=Reasons
Audiences behaviours, then they had to go to the cinema to watch a film in the 1970's, but now we can watch them at home online. The reason why we go to watch them at the cinema now as there is lots of special effects, making the visual experience better than at home (combats piracy). Watching Blockbusters is basically watching someone play a video game, because of the special effects.
'Set action pieces' - Fight scenes, sacrifices the narrative.
Blockbusters have evolved. why?
"Multiplex" (multiple screens) vs "independent" "Fleapit"
Just because a film made money, doesn't mean people liked it.
Event movies, only going to watch it so people are involved in the conversation about it - being apart of the hype.
Godfather- Target audience is more male than female. Hardly any special effects. Was an event movie. Has two sequels. A $6,000,000 budget. Was a big success. not post genre. based on a novel, pre sold.
Star wars IV- Lots of CGI, SFX and animation. Slightly more of a male audience than female. Definitely an event movie. A $11,000,000 budget. Heavily marketed. Set pieces were chosen over narrative. Franchise and seven films. Is very like a video game experience. not post genre. has a story but there are set pieces. not pre sold. A lister. Lots of merch, where it started. here were film becomes an advert for the toys and other stuff.
Jaws- No special effects. not post genre. actual story and not set pieces. was a franchise, sequels.
E.T- Mixed target audience(aliens for male, narrative for female). A $10,500,000 budget.
The Exorcist-
Social- Audience sense of fear played on in Jaws. Preference for visual effects and simple stories.
Technology- Visual effects THX sound
Economic-Stopped reporting marketing budgets in 2008 when they reached around $37 million
More sequels are more expensive than the original. Marketing is becoming more important, around the time of Jaws, bigger marketing budget.
Bonnie and clyde- 1967:
The graduate- 1967:
Godfather- 1972: Indie, underground cinema. (no special effects, not much publicity, character driven story) New kind of film making 'New hollywood' (new generation of film directors) opposite to Blockbusters.
Jaws- 1975:
1st film with 100m gross. Event movie. Summer release. Massive publicity. Decade of blockbusters. (More publicity, still no special effects, character driven story) $260million.
Star wars- 1977: Event movie, step forward in special effects. Made $797million.
The shining- 1980: New hollywood. Overlaps into the Blockbuster era.
The peoples preferences to visual effects instead of character driven stories, made the blockbuster change from something like Jaws to Star wars.
Sunday 11 January 2015
what is so significant about Jaws?
A newly released Blockbuster that is currently being shown in Cinemas is Taken 3. One of the ways the film has been promoted is through LinkedIn and 20th Century Fox, by releasing a video in which the main actor is in character, telling fans that they can win a competition where Liam Neeson, who plays the main character, endorses you on LinkedIn. In the video, the famous quotes from a previous Taken film is used too, making the actor seem in character.
Taken 3 poster analysis:
What makes Taken 3 a Blockbuster from it's advertising?
This film is marketed as a brand, making it a blockbuster, as it has various different types of merchandise that promotes the film, such as the t-shirts and notebooks. The previous two Taken films are very successful well known films, this means the good reviews of those films could be used on advertising to show the potential of the third one, making people want to see this film if they thought the previous two were good. Liam Neeson is the face of the Taken trilogy, is also a star in other popular films, meaning that people may just want to see the film as he is well known, so advertising mostly has his name on it or him on the front of posters.
The budget of Taken 3 was $48 Million.
The box office opening weekend was $40,400,000.
In the ODEON in Greenwich, there are 10 normal showings and 4 IMAX Experience showings of Taken 3.
All of the other films being shown in the same cinema, are mainly blockbusters such as The Hobbit:
Battle of the Five Armies and The Hunger Games: MockingJay - Part 1.
The ODEON in Greenwich is a Multiplex.
- Iconic soundtrack
- The film was a mess until it was edited
- The location was ideal for the film (quiet suburban beach town)
- Big director, Spielberg
- Easy to understand
- Simple stereotypes
- Uses franchising
- Merchandising
- Global appeal
A newly released Blockbuster that is currently being shown in Cinemas is Taken 3. One of the ways the film has been promoted is through LinkedIn and 20th Century Fox, by releasing a video in which the main actor is in character, telling fans that they can win a competition where Liam Neeson, who plays the main character, endorses you on LinkedIn. In the video, the famous quotes from a previous Taken film is used too, making the actor seem in character.
Taken 3 poster analysis:
Taken 3 merchandise analysis:
Taken 3 Trailer analysis:
Throughout the trailer it is clear that it is an action film, due to the car chases, explosions and gun fire. The story line is understandable and not confusing, but it doesn't show spoilers of how the film will end so leaves it to the imagination until you watch the film its self. It definitely has the theme of revenge in the film, just like the previous two Taken films. It shows both the equilibrium and disruption in the trailer, but still leaves questions being asked, which could build mystery to who killed the wife and what the ending entails. It gives a short explanation of the main character, his home life and his various skills within his career, so he is easy to work out. The line between good and bad in the film is not very clear as he is being set up for the murder of his wife.
What makes Taken 3 a Blockbuster from it's advertising?
This film is marketed as a brand, making it a blockbuster, as it has various different types of merchandise that promotes the film, such as the t-shirts and notebooks. The previous two Taken films are very successful well known films, this means the good reviews of those films could be used on advertising to show the potential of the third one, making people want to see this film if they thought the previous two were good. Liam Neeson is the face of the Taken trilogy, is also a star in other popular films, meaning that people may just want to see the film as he is well known, so advertising mostly has his name on it or him on the front of posters.
The budget of Taken 3 was $48 Million.
The box office opening weekend was $40,400,000.
In the ODEON in Greenwich, there are 10 normal showings and 4 IMAX Experience showings of Taken 3.
All of the other films being shown in the same cinema, are mainly blockbusters such as The Hobbit:
Battle of the Five Armies and The Hunger Games: MockingJay - Part 1.
The ODEON in Greenwich is a Multiplex.
Monday 5 January 2015
Is the blockbuster formula still working?
Understand box office
Shows profits and loss
Sources:
Imdb
Boxofficemojo
Mark kemode
Flop- A film that doesn't make double the production budget.
Franchise movies-
Multiplex- Chains of cinemas, multiple screens and multiple viewings. (showcase, empire cinema)
Cinema budget- (what is a big budget film?)
Flop formular- Not a comedy, visual effect, made budget headlines, has an A lister.
If you spend money, you will make money.
Average budget is $150 to $200 million.
A film needs to earn double it's budget to be a success.
Spending a lot on advertising
Flop formula- Needs an A list star, cannot be a comedy, spend a lot on visual effects, budget headlines
Conclusion- Formulaic films are a problem because most of the films are similar, boring the audience. Blockbusters are made because hollywood want to play it safe as they know that what they are making will make money. People have grown up only watching blockbuster films, as we are told we like them, not that we may not actually like them.
The exam is about how old films have structured how new blockbusters are made, what has changed in the special effects and how different the marketing of films have changed.
Social values=Audience, they are watching blockbusters because of special effects and are told to like special effects through the advertising, also cinemas only play blockbusters
Special effects= To make the audience go to the cinema rather than watching it online, as it is a better experience
Event movies= Part of a fan base having a shared experience if you saw the movie
These films make a lot of money through branding and merchandise
Understand box office
Shows profits and loss
Sources:
Imdb
Boxofficemojo
Mark kemode
Flop- A film that doesn't make double the production budget.
Franchise movies-
Multiplex- Chains of cinemas, multiple screens and multiple viewings. (showcase, empire cinema)
Cinema budget- (what is a big budget film?)
Flop formular- Not a comedy, visual effect, made budget headlines, has an A lister.
If you spend money, you will make money.
Average budget is $150 to $200 million.
A film needs to earn double it's budget to be a success.
Spending a lot on advertising
Flop formula- Needs an A list star, cannot be a comedy, spend a lot on visual effects, budget headlines
Conclusion- Formulaic films are a problem because most of the films are similar, boring the audience. Blockbusters are made because hollywood want to play it safe as they know that what they are making will make money. People have grown up only watching blockbuster films, as we are told we like them, not that we may not actually like them.
The exam is about how old films have structured how new blockbusters are made, what has changed in the special effects and how different the marketing of films have changed.
Social values=Audience, they are watching blockbusters because of special effects and are told to like special effects through the advertising, also cinemas only play blockbusters
Special effects= To make the audience go to the cinema rather than watching it online, as it is a better experience
Event movies= Part of a fan base having a shared experience if you saw the movie
These films make a lot of money through branding and merchandise
Subscribe to:
Posts (Atom)