Sunday, 11 January 2015

what is so significant about Jaws?
  • Iconic soundtrack
  • The film was a mess until it was edited 
  • The location was ideal for the film (quiet suburban beach town)
  • Big director, Spielberg
The characteristics of a Blockbuster:
  • Easy to understand
  • Simple stereotypes
  • Uses franchising 
  • Merchandising 
  • Global appeal
Promotion tools of Taken 3:
A newly released Blockbuster that is currently being shown in Cinemas is Taken 3. One of the ways the film has been promoted is through LinkedIn and 20th Century Fox, by releasing a video in which the main actor is in character, telling fans that they can win a competition where Liam Neeson, who plays the main character, endorses you on LinkedIn. In the video, the famous quotes from a previous Taken film is used too, making the actor seem in character.




Taken 3 poster analysis:


Taken 3 merchandise analysis:

Taken 3 Trailer analysis: 
Throughout the trailer it is clear that it is an action film, due to the car chases, explosions and gun fire. The story line is understandable and not confusing, but it doesn't show spoilers of how the film will end so leaves it to the imagination until you watch the film its self. It definitely has the theme of revenge in the film, just like the previous two Taken films. It shows both the equilibrium and disruption in the trailer, but still leaves questions being asked, which could build mystery to who killed the wife and what the ending entails. It gives a short explanation of the main character, his home life and his various skills within his career, so he is easy to work out. The line between good and bad in the film is not very clear as he is being set up for the murder of his wife. 



What makes Taken 3 a Blockbuster from it's advertising?
This film is marketed as a brand, making it a blockbuster, as it has various different types of merchandise that promotes the film, such as the t-shirts and notebooks. The previous two Taken films are very successful well known films, this means the good reviews of those films could be used on advertising to show the potential of the third one, making people want to see this film if they thought the previous two were good. Liam Neeson is the face of the Taken trilogy, is also a star in other popular films, meaning that people may just want to see the film as he is well known, so advertising mostly has his name on it or him on the front of posters.

The budget of Taken 3 was $48 Million.
The box office opening weekend was $40,400,000.
In the ODEON in Greenwich, there are 10 normal showings and 4 IMAX Experience showings of Taken 3.
All of the other films being shown in the same cinema, are mainly blockbusters such as The Hobbit:
Battle of the Five Armies and The Hunger Games: MockingJay - Part 1.
The ODEON in Greenwich is a Multiplex.

Monday, 5 January 2015

Is the blockbuster formula still working?

Understand box office
Shows profits and loss

Sources:
Imdb
Boxofficemojo
Mark kemode


Flop- A film that doesn't make double the production budget.

Franchise movies-

Multiplex- Chains of cinemas, multiple screens and multiple viewings. (showcase, empire cinema)

Cinema budget- (what is a big budget film?)

Flop formular- Not a comedy, visual effect, made budget headlines, has an A lister.

If you spend money, you will make money.
Average budget is $150 to $200 million.
A film needs to earn double it's budget to be a success.
Spending a lot on advertising

Flop formula- Needs an A list star, cannot be a comedy, spend a lot on visual effects, budget headlines

Conclusion- Formulaic films are a problem because most of the films are similar, boring the audience. Blockbusters are made because hollywood want to play it safe as they know that what they are making will make money. People have grown up only watching blockbuster films, as we are told we like them, not that we may not actually like them.



The exam is about how old films have structured how new blockbusters are made, what has changed in the special effects and how different the marketing of films have changed.

Social values=Audience, they are watching blockbusters because of special effects and are told to like special effects through the advertising, also cinemas only play blockbusters

Special effects= To make the audience go to the cinema rather than watching it online, as it is a better experience

Event movies= Part of a fan base having a shared experience if you saw the movie

These films make a lot of money through branding and merchandise








Monday, 15 December 2014

star wars, star trek, terminator

Dystopian
Sci fi
Violence
Control, taking over of technology 
All franchise films

Franchise - original and have sequels
Reboot - remaking a film to attract more customers

Iconic soundtracks-identifiable, familiar, major franchise
Dystopian-scifi/action
Same director-j.j abrams - specialises/style lense flares
Sequels- continue narrative: characters - consequence, cause&effect
Reboots-remade, new storyline, new characters different actors
Hollywood products






Monday, 24 November 2014

Plan for essay

Hypothesis: The romantic comedy and drama independent films 'The Perks of being a Wallflower' and 'Submarine', both place a male in the main role of feminine character, that would usually played as a female in a hollywood film, to show that boys do have feelings too.

MACRO: The representation of gender in independent rom com/drama films

Introduction: The films The Perks of being a Wallflower and Submarine are both independent films that  cast a boy in a feminine role to show that boys do not have to be masculine and can show their feelings just as much as teenage girls. In hollywood films, the feminine person in the films would be cast a teenage girl, as it is more relatable compared to if boys are cast in the film, because these genres target audience is more teenage girls, rather than teenage boys. The Perks of being a Wallflower shows a teenage boy just starting high school who has found an older group of friends that are different like him,  outcasts of 'normal' social groups. Throughout the film, Charlie narrates it from him point of view as he is writing a diary type thing to an unknown person, within these letters he shares his experiences of his first year at high school through his first crush and his breakdown, which is seen as a particularly feminine thing. Submarine follows another teenage boy who is seen as one of the weird kids in his class, it shows his first experiences with a girl that he likes and how he tries to help the spark in his parents relationship relight. It shows how he is seen as a weak small person on the outskirts of the socially acceptable, finding his first love in which she is seen as the more masculine person in the relationship as she takes control of him.

Point 1:Weakness

Example The Perks of being a Wallflower:


Example Submarine: Within this scene Oliver the main character has been put into a headlock as Jordana, the girl he likes, told him to write down horrible rumours about the bully's girlfriend in a diary and leave it where someone would see it, as the bully is Jordana's ex boyfriend. In the scene, the bully is making Oliver say things that he doesn't want to say, to get revenge for the diary, to persuade him to do so he is threatening to beat him up. To show that the bully is in power, they use a low angle on him, after this the scene cuts to Oliver laying on the floor with a nosebleed, showing he has been punched. To show that Oliver is weak, they use a high angle on him.

Analysis: In these scenes both main characters Charlie and Oliver, show signs of weakness making them seem more feminine and vulnerable. In 'The Perks of being a Wallflower', the clip shows Charlie crying and breaking down as his friends have gone to college and left him with no one to confide in. He feels alone and vulnerable, showing he is more feminine as he is letting out all of his emotions and feelings about the situation he is in. This is more of a girl thing to do, as boys are seen as more masculine figures that do not show emotion in this genre of film, but as this is an independent film it portrays Charlie as a more girly character, to challenge the way we think about teenage boys and the way they feel. In 'Submarine', the scene I chose is when Oliver is getting bullied and beaten up because the girl he has fallen in love with has persuaded him to write rumours about the bully's girlfriend and leave i where someone can see it. In this scene the bully has Oliver in a headlock making him say things he doesn't want to. To show that the bully is in power, they use a low angle to show he is more important and more masculine, afterwards they use a high angle on Oliver when he is laying on the floor with a nosebleed to show he is weak and more feminine.

Point  2:Showing feelings

Example The Perks of being a Wallflower:


Example Submarine: In the scene I have chosen for 'Submarine' Oliver is happy as he just got his first kiss from Jordana, a girl that he likes. After walking her home, Oliver realises they are in a relationship, so when Jordana shuts her front door Oliver runs around literally with joy, because he is in a relationship.

Analysis: In the scene from 'The Perks of being a Wallflower', is the opening scene where it is evident that Charlie is narrating the film, making it seem as though he is writing all of his thoughts and feelings down in a series of letters to an unknown person. This is usually seen as a particularly girly thing to do, to create a diary type thing to keep all of their feelings in, this could be seen as a feminine trait, as boys usually do not like to show their feelings. In this clip, part of it shows Charlie's bedroom, most teenage boys bedrooms would be dirty and untidy, whereas Charlie's bedroom is very organised and neat like a girls bedroom would usually be.This is another feminine trait of Charlie's that is with the film. In the scene from 'Submarine', it is just after Oliver has his first kiss so he is happy and after he walks Jordana home, he literally runs and jumps around with joy which could be interpreted as a feminine thing as girls are usually the ones to show their feelings and it is not seen as particularly masculine to jump around and show how happy you are after your first kiss.

point 3: Doesn't go to plan

Example The Perks of being a Wallflower: This part of The Perks of being a wallflower, Charlie and his girlfriend come back from a dance where the girl asks the boy to be their date. She makes a move on Charlie, he feels uncomfortable as he likes the girls friend, but he doesn't say anything because he feels to awkward so goes along with it.

Example Submarine: In this chosen scene Oliver tries to make everything seem romantic for his first time with his girlfriend, by having a dinner date and making everything looks nice in the bedroom. Jordana his girlfriend doesn't actually like this and thinks it is stupid, so she walks out. She comes back a few minutes later and everything is completely different to what Oliver planned the situation out to be.

Analysis: In 'The Perks of being a Wallflower' this is the scene where Charlie loses his virginity to a girl that he doesn't actually like, because he likes her friend more. These films usually show that the boy gets the girl, but in this film he is more or less settling for second best. The reason why he doesn't actually say no to the girl is because he feels to uncomfortable and awkward to say anything, and that he feels that he will be embarrassed to say he isn't ready. This is a feminine thing as he doesn't know how to say no as he would feel guilty if he said something, usually it is a girl being sort of pressured into these types of situations and feeling like they can't say no, but in 'The Perks of being a Wallflower' it seems as though Charlie is being pressured into a situation. Another reason why he may not want to say no, is that he doesn't want to seem any more feminine that he has put across already. In 'Submarine' Oliver attempts to make everything romantic for when he loses his virginity, which could be interpreted as a feminine thing to do, as girls what everything to be perfect and they care more about their first time that boys do. Jordana seems like the masculine one in the relationship, as she basically thinks that the whole situation is stupid because when Oliver shows her what he has done to make it romantic, she walks out as she thinks it is just embarrassing. After Jordana walks out, she come back and he loses his virginity in a completely different way to what he first thought he would.

Point 4: Masculine females

Example The Perks of being a Wallflower:


Example Submarine: In this clip Jordana is telling Oliver what to do, he is doing everything she says. She tells him to kneel down then she kneels down in front of him and then they kiss, only because she wants to. All of this is taking place as she is telling him what to do making her more in control of what is happening.

Analysis: In The Perks of being a Wallflower, Charlie discusses with sam about her first kiss and he then explains that he has never kissed a girl before. This is when Sam, the girl he likes, tells him that she wants his first kiss to be with someone who loves him. She then kisses him, this shows she makes the first move, making her seem more masculine and charlie more feminine, as usually it would be the boy to make a move and be in control. This scene shows that the roles are switched as she is taking control of the situation, which is seen as a more male thing to do. In submarine, it is basically the same situation, where Jordana takes control and kisses Oliver, this is more masculine as she is telling him what to do and when to do it. This makes Oliver seem more feminine, because she is bossing him around and he is following her lead, which shows he is more of a girl in their relationship. In both films, these are both boys first kisses, which makes them seem innocent and more girl like as girls are seen as the more innocent gender, therefore they are seen as feminine. 

Conclusion: Both 'The Perks of being a Wallflower' and 'Submarine' cast a male in a feminine role, because they are both independent films meaning they are challenging the usual representation of teenage boys and their masculinity. In usual Hollywood films of the same genre, they would cast a female in a feminine role as it is seen as more familiar and normal, as boy do not usually show their feelings and try their best to be seen as masculine not feminine. However these two films go against the usual girl meets boy point of view, they change the perspective so that the situation is seen from the boys point of view as it is unusual and interesting to the viewer. The message of these two films i would say was to show that boys do actually have feelings too and they may not be as masculine as they are making out to be, so girls should be more considerate as boys could be just as emotional over situations which would only be seen from girls point of view in these genres of films.

How femininity is represented in the role of teenage boys in The Perks of being a wallflower and Submarine

Thesis:
  • Both The Perks of being a Wallflower and Submarine do not conform to the usual representation of femininity in rom com/drama films, as they both follow a teenage boy in a feminine role. They do this to show that boys can be just as feminine or even more so than girls

What will i be discussing?:
I will be discussing how these two independent films use teenage boys in a role that would usually be a female role.
The perks of being a wallflower is a drama/romance that would usually portray a female in the main role instead of a male. Submarine is a romcom/drama that does the same.
Both films represent femininity within teenage boys, that is different to usual romance films as it is trying to make you think about the boys point of view with ‘young love’, rather than a girls point of view.

Outline of the films:

The perks of being a wallflower is  based around a teenage boy starting high school who is trying to be normal, during the first year of school he finds an unusual group of friends, in which he falls in love with a girl who is older than him.

Submarine follows a teenage boy on his journey through his first love and unpopular school life, where he tries to fit in.


How they are different to normal films of the same genre:

In the usual romance films, the main role is played by a teenage girl, however they replace a girl with a boy. Both films are independent, this shows as the message of the film is that boys can be just as feminine or even more so that girls.

They change the roles to show a different point of view from a boy instead of a girl, this does not follow normal ways of a romance film as usually girls are usually seen as the gender with feelings, but this shows femininity through boys.

Both films are independent and they show the message of the film being boys can be just as feminine or even more so that girls. This is because 


Scenes that compare and contrast my two films:

In Submarine the main character Oliver gets into a fight and is seen as feminine as he cannot fight back. This shows that Submarine makes their main character seem weaker, more girl like, as he gets beaten up. After he is beaten up, it cuts to hi laying o the floor with a nose bleed, they use a high angle looking down on Oliver to make him seem weak and so making him more feminine. 
In The Perks of being a Wallflower, Charlie the main character starts to cry and gets overwhelmed with the fact that his friends have left to go to college and he feels he has no one to confide in. This makes him seem more feminine as he shows his feelings, which is seen as more of a girl like thing to cry and show their feelings.
 

  • In my second clip of The Perks of being a Wallflower, Charlie is narrating it, showing that he is writing to someone about his feelings, sort of like a diary. This is more of a feminine trait to do, as boys do not necessarily write down their feelings. Also the clip shows Charlie sitting down and writing down what is being narrated, as he is doing this the light quite bright and makes him look sort of angelic, this is more of a feminine thing to be innocent and angelic. 





Wednesday, 12 November 2014

Equilibrium= at the coffee shop mankind is rubbish
Disruption= kee is pregnant shown in the barn
Resolution= cliffhanger

Thesis is analysis of compared films
Similarities- births & mothers, birth & infertility, terrorism vs state control,
Difference- metaphorical/spiritual birth vs actual, v is a hero in some ways and theo is a hero he redeems himself for humanity sacrifices himself, v is more of a hero because theo runs away but theo is a hero because people are more like him than V, v is a warning and children of men is hope (put in thesis),

Style- director has a familiar style over all his films. blue colour depressing, handheld camera feels like you are there, blood splashed on the camera more realistic, long shot scenes more realistic.

Dietrich father figure to evey, jasper father figure to theo.
V follows classic hollywood narrative, but subverts it.

module 2 lesson 1

The long take where the soldiers stop firing as they notice the baby.
Why is this scene important for the themes?
Shows one of the themes of war,
Why is this scene important for the representation of gender?
He was protecting her and the baby masculine role, she was holding the baby feminine role.
Why is this scene important for the style?
Tracking the characters making it more realistic,
L T?
Long takes

Independent films challenge the classic hollywood narrative ending. Children of men could be an independent film because it doesn't have a happy ending.
If you take children away, makes women redundant. No high placed women. Masculinity replaced maternal. Hyper-masculinity masculine army is put to a stop when a child is born.

Children of Men-
Themes: war, infertility, hope, realistic. Independent film so it will challenge themes.
Style: strike entertainment is an in dependant production company so it would not follow the classic hollywood narrative.
Genre:

V for vendetta there a war between V and the government. V is either a freedom fighter or a terrorist. If V is a terrorist, the government is seen as good, but if he is seen as a freedom fighter, the government is bad. The war is seen as necessary, it is the resolution. But in Children of Men the war is the bad. The baby represents peace in Children of Men, so when Theo dies at the end, he is sacrificing himself for peace and innocence.

Visceral impact- Like watching a horror film so it scares you

Audiences between hollywood films and independent films, are opposed, they are different.
Independent film viewers want to be challenged.
Children of men doesn't particularly fit into a certain genre.