what is so significant about Jaws?

• Iconic soundtrack
• The film was a mess until it was edited 
• The location was ideal for the film (quiet suburban beach town)
• Big director, Spielberg

The characteristics of a Blockbuster:

• Easy to understand
• Simple stereotypes
• Uses franchising 
• Merchandising 
• Global appeal

Promotion tools of Taken 3:
A newly released Blockbuster that is currently being shown in Cinemas is Taken 3. One of the ways the film has been promoted is through LinkedIn and 20th Century Fox, by releasing a video in which the main actor is in character, telling fans that they can win a competition where Liam Neeson, who plays the main character, endorses you on LinkedIn. In the video, the famous quotes from a previous Taken film is used too, making the actor seem in character.




Taken 3 poster analysis:

Taken 3 merchandise analysis:

Taken 3 Trailer analysis: 

Throughout the trailer it is clear that it is an action film, due to the car chases, explosions and gun fire. The story line is understandable and not confusing, but it doesn't show spoilers of how the film will end so leaves it to the imagination until you watch the film its self. It definitely has the theme of revenge in the film, just like the previous two Taken films. It shows both the equilibrium and disruption in the trailer, but still leaves questions being asked, which could build mystery to who killed the wife and what the ending entails. It gives a short explanation of the main character, his home life and his various skills within his career, so he is easy to work out. The line between good and bad in the film is not very clear as he is being set up for the murder of his wife. 

What makes Taken 3 a Blockbuster from it's advertising?
This film is marketed as a brand, making it a blockbuster, as it has various different types of merchandise that promotes the film, such as the t-shirts and notebooks. The previous two Taken films are very successful well known films, this means the good reviews of those films could be used on advertising to show the potential of the third one, making people want to see this film if they thought the previous two were good. Liam Neeson is the face of the Taken trilogy, is also a star in other popular films, meaning that people may just want to see the film as he is well known, so advertising mostly has his name on it or him on the front of posters.

The budget of Taken 3 was $48 Million.
The box office opening weekend was $40,400,000.
In the ODEON in Greenwich, there are 10 normal showings and 4 IMAX Experience showings of Taken 3.
All of the other films being shown in the same cinema, are mainly blockbusters such as The Hobbit:
Battle of the Five Armies and The Hunger Games: MockingJay - Part 1.
The ODEON in Greenwich is a Multiplex.