In the 70s and 80s they put small theaters in towns out of money, meaning they were getting money.
The sucess of s few mutiplex cinemas led to the expansion of more in the uk in the 80s.
In the US a multiplex cinema had the seating capacity of 6000, so it could bring in more money as more people could go into the one cinema.
Smaller cinemas put out of business
Before multiplexes, big decline in cinema attendance
Rotate screens, large to small, sell more seats
1985 milton keynes 'multiplex'
1984 multiplex to get people back into cinemas
Vhs home video trend

Economics- box office, cinema attendance. Budget, production (100m). Marketing, creates hype. Presold audience, poster create fear, event movie. Film studios built multiplex, to show their films (blockbusters).

economics: Massive sucess. A lot of merchandise coming off of the back of the film star wars. $20billion since 1997 merchandise.
Social: More realistic films in the 70s.  70s were the era of independant films, but star wars was the opposite. Films that dealt with the vietnam war, but this was the opposite. They wanted something new, entertainment based fun. Massive fan base, event movie. New hollywood=the godfather.
Technological: Futuristic robotic characters, special effects. Jaws was inbetween the god father and star wars. Some aspects of new hollywood and emerging aspects of the blockbuster movement. The developement of special effects in star wars. Jaws had no special effects. VHS hone videos trend early 80s, making less people go to the cinema. E.T biggest selling VHS. Multiplex better quality, more people surrounded by people who feel the same as you.